Notes
Things I end up explaining to almost every new client, written down once so they’re easy to send.
Keap is ending support for the API a lot of integrations run on
Starting March 15, 2027, Keap stops supporting its older XML-RPC API. It won't switch off that day, but nobody at Keap will fix it when it breaks. Here's how to tell whether you're affected, and what to do about it.
Why the phone company has to approve your business texts
Your reminders work on your phone and never reach your customers. Usually nothing is broken: the carriers are blocking unregistered business texts. Here's what registration involves.
The website is the easy part
A good website gets the right person to raise their hand. What happens in the next ten minutes decides whether it was worth building.
The map with the holes in it
Before I build anything, I draw one line: how somebody goes from never hearing of you to telling a friend. The places you lose people show up on their own.